I’m many things. The important stuff first: I’m a son and a friend. But beyond that, I’m a traveler, writer, and marketer, too.
What I am not is an expert. As NBA legend Charles Barkley always says, “Only God’s an expert.” I’m just curious about the world and how it works. I created this site is to show my commitment to being a lifelong learner and to test business and marketing ideas.
An Eventful Life…so Far
Right out of college, I worked at KFBK, a radio station in Sacramento, Calif. owned by iHeartMedia. I mostly handled technical production for the daily afternoon news program. But sometimes, I jumped on the microphone, too. I grew up listening to sports-talk radio with my dad during our rides home from school. That was when working in media became something I wanted to do.
For almost a decade, I fulfilled a dream to work in sports and in my favorite league of all places – the NBA. I spent most of that time around the Sacramento Kings. As a journalist, I reported on one of the most improbable comebacks in sports history: the Kings relocation saga. The story of the Kings failed attempts to move to Anaheim and Seattle consumed my life for three years. Luckily, there was a happy ending.
From professional sports, my life took a 180-degree turn into a world of opulent excess. I accepted a job in Las Vegas where I received a crash course in digital marketing with Hakkasan Group. If you’ve ever been to Vegas, you might know them. They operate some of the Strip’s most popular nightclubs, including OMNIA at Caesars Palace and Hakkasan at MGM Grand. Some highlights from my time there include Justin Bieber’s 21st birthday and ringing in the New Year with Scott Disick. I told you my life took a 180.
I left Las Vegas after a year. I didn’t envision a future climbing the ladder of the nightlife industry. I also had this nagging itch for international travel. So in 2016, I scratched it. I threw my stuff into a bag and flew to Europe, where I visited 20-plus different countries over the course of 7 1/2 months.
I returned back to the US in the fall of 2016 and landed back in professional sports. I was fortunate to rejoin the Sacramento Kings as a digital managing editor for their inaugural season at Golden 1 Center. I spent 1 season helping create content around the team and their new arena.
But the road came calling again and in late 2017, I went back to venturing abroad. This time, though, I did so while working remotely. From 2017 to 2019, I traveled to a variety of countries, including South Africa, Japan, Indonesia, and Colombia, while working online with US-based companies as a digital marketer and writer.
In February 2020, I began the next chapter of my career. I accepted a marketing role with Video Husky, a done-for-you video editing company for content creators and small businesses. With Video Husky, I launched a podcast where I interviewed creators about their stories, strategies, and experiences of building an online audience through video.
Fast forward to today and I am still a marketer but I’ve become a creator once again. In October 2022, I launched my own YouTube channel, focused on highlighting my experiences in travel.
A Few Career Highlights…
Here are some links to some of my favorite work I’ve done throughout my career.
- Grow and Convert: Scaling a Digital Agency: The Tactics CPC Strategy Used to Grow During an Economic Downturn
- User Interviews: Extracting Research Insights: How to Analyze Qualitative Data with Timothy Moore of The Design Gym
- Video Husky: Making Science Accessible Through YouTube With Dr. Becky Smethurst
- SLAM Magazine – In Your Face – New Reign: Marcus Thornton Sacramento Kings
- ESPN.com – Examining the impact of Kings deal
- Kings.com – Gary Gerould Reflects Ahead of 2,500th Kings Game
- SB Nation –Thunder Players Contrast Seattle Departure to Sacramento’s Pending Fate
- Cowbell Kingdom – Isaiah Thomas on Sacramento Kings regime changes
- OMNIA Nightclub* – Step Into
The Space: Martin Garrix
- OMNIA Nightclub* – Heart Of OMNIA | DJ Jazzy Jeff
*Note: I conducted the interviews for these videos. We worked with the talented team at ThemToo Productions to create these promos.